Who we are

The Essence of LAGOM

LAGOM isn’t just Swedish for “just enough”—it’s a mindset. It’s finding the sweet spot where freedom, flavour, and balance meet.

At LAGOM, we offer premium, nicotine-free and nicotine pouches for every lifestyle, whether you’re breaking habits, savouring minty fresh moments, or craving balance in your day. With bold flavours and sleek, pocket-ready design, LAGOM gives you the freedom to live on your terms, wherever life takes you.

Why Choose LAGOM?

• Freedom of Choice: From Fresh Mint to Peach Mint, with or without nicotine—there’s something for every vibe.
• On-the-Go Convenience: Slip it in your pocket, your bag, or take it from city to surf—LAGOM fits your lifestyle.
• Local & Proud: Rooted in quality, crafted for the global and South African market. We don’t compromise, and neither should you.